“DJ” Grimes Disease
In the unregulated industry of DJing, it feels like a reckoning is coming for all you non-mixing-by-ear, button-pushing, Serato face-having, sync button-using, influencers rebranding themselves as DJs because you have no other measurable talents.
At this year’s Coachella, “DJ” Grimes experienced some “technical difficulties”. She put out a statement on X, which read:
“I want to apologize for the technical issues with the show tonight. I wanted to come back rly strong and usually I always handle every aspect of my show myself – to save time this was one of the first times I’ve outsourced essential things like rekordbox bpm’s and letting someone else organize the tracks on the sd card etc. I had a bad feeling beforehand not having run everything thru the cdjs myself and tho I flagged it I wasn’t insistent. 1 if u want it done right, do it yrself
2 be a cunt even if ppl feel bad
3 probably pretend it’s fine and engage w the crowd rather than spend a whole show slumped over the desk trying to fix software when ur meant to be entertaining.
I will personally organize all the files next week. I will not let such a thing happen again.
I’ve spent months on this show, making music and visuals, and admittedly am not in the best mood atm
But, yeh – next week will be flawless, everything will run thru my hands
Some good lessons learned. Bless y’all. The cdjs were showing me bpms like 370 so I couldn’t even mix manually by ear and the front monitors were off so it was literally sonic chaos on my end trying to guess how stuff was sounding for u guys
Plz forgive me! Love, always “
Grimes basically tried her best to scam a Coachella audience into believing she could DJ but when “all of the tracks on the playlist she outsourced read “double the tempo,” the DJ gods exposed her for being the DJ fraud she is! So, her only recourse was to fix her shades and grab the mic and admit she was “trying to do the math,” on the fly with the song tempos but they were “unmixable”. A true DJ knows playing music is an art, not a science. The solution to her Rekordbox snafu was simple, mix the damn songs using her God-given sense of hearing. This begs the question, why would you “DJ” in front of tens of thousands of people at a music festival if you don’t know how to DJ?
Grimes’ recent Coachella debacle is what happens when the pervasive lies catch up to fake “DJs” who take undue advantage of their social status by exploiting the art of DJing for the sake of sustaining popularity. Grimes, Deadmau5, David Guetta, the list goes on and on, are self-promoting cheats who use software like Rekordbox, Serato, Traktor, Ableton, etc., to mask the reality that THEY CAN’T DJ!
Granted, many influencers do unethical things to gain more public adoration but scamming your audience into thinking you’re a DJ is the height of Party and Bullshit, and to hell with any DJ or person who claims, “the audience doesn’t care if you can’t mix by ear because they just want to hear good music”. The obliviousness to creativity from a faceless crowd isn’t more worthy of questioning than a DJ’s failure to be truthful. There’s no honor in deceit. When you rely on the advent of technology that makes the process of DJing easier to present your “creativity” to audiences that paid upwards of $719 to hear you spin, you’re a fraud. IDGAF how often you get booked. Quantity of gigs does not legitimize a DJ’s artistic abilities when the whole reason you’re appearing on stage is because you’re projecting a gift for playing music through an artificial intelligence proxy.
From deep fake DJs like Grimes to the platforms that promote them, It seems like everyone’s a sellout in the industry now. Social media has made it so that if your aesthetic is right, you’ll be invited to speak on every DJ podcast and perform at music festivals despite your inauthenticity as a DJ. If you advocate for A.I. “DJs”, then you’re a spokesperson for grifters who’ve devalued the art of DJing, respectfully.
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